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Soulful brand strategy and design helping your independent
business brand to flourish

Discover your brand's heart and soul through a guided strategic approach, then let me create a visual identity that's unique and true to your brand values. With my expertly crafted brand design, I can capture everything your brand represents, increase your visibility and showcase your business' true worth, creating a deeper connection with your dream customers and clients. 

Whether you're just starting out in your business journey, or already have branding but feel it's time to level up, investing in beautifully crafted, authentic brand design can get you noticed by your perfect people and encourages customer loyalty, building an army of advocates for your brand. I help independent business - product and service-led - across a range of sectors to create branding and rebranding design that connects. From logo design to creating branded marketing assets, find out how we can work together to understand your brand on a deeper level and transform your brand design.

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What help does your business need right now to grow its brand?

  • I need help understanding what I want my brand to convey to my audience

  • I'm a start up business and need brand strategy and custom brand design to help attract my dream customers and get noticed

  • I have an existing business and need to level up with a rebrand so I can add more value to my brand and stand out from my competitors

  • I love my current branding but need new marketing materials to market my business more effectively

I work with product and service based independent businesses from retail to hospitality and professional services.

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Find out more about how I can help your brand to fulfil its potential

Helping independent businesses to shine

For smaller, independent business brands, I know how precious your time can be. Investing in a professional graphic designer for your branding and design needs can help create the space you need to do what you do best. Partnering with me will help you to feel empowered that you understand what you want your brand to convey and confident that your brand design is working as hard as it can for you, creating instantly visible value that reflects the high quality of your products and services. 

 

I provide a range of design services that give your logo and wider branding that unique look you need to get noticed and I have different packages to suit your size of business. And if you already have a brand you love, I can work within your brand guidelines to take your visual identity across your other marketing assets.

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Authentic

My strategic process is designed to help you to uncover the heart + soul of your brand

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Expertly crafted

Every design is unique and individually crafted using colour, space + typography that perfectly reflects your brand

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Ethical

Sustainability is one of my core values

I have an open, honest

+ trustworthy approach

Kind words...

Mama's Worth

Karen did outstanding work with creating the logo for my business. She was able to design the perfect logo from my somewhat chaotic input as I had so many ideas and visions of what it should look like. I was blown away by her natural talent to put everything I had asked for into the design and the perfect logo was created within a few days. Karen is very professional, knowledgable and just lovely to work with. I can highly recommend her!
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