Joanne Ford is a communications consultant working with public and private sector organisations and businesses. She came to me to create new brand design, marketing assets and a website (in partnership with Helen Rawlinson from HR Digital Design) to elevate her brand presence in the marketplace.

My 360 brand review with Joanne established the key themes as:

Connect - it was clear to me that Joanne skilfully connects people and ideas together, 'joining the dots'; she also feels strongly connected to the outdoors

Trust - trust in Joanne as a partner to work with and in her communication skills featured highly in her brand values, so we wanted this to come through her brand design

Inspire - Joanne acts as a catalyst for ideas and action-taking through blue sky thinking, effective campaigns and powerful copy/storytelling

The result was a mood board, colour palette and font selection that embodies these themes, and eye-catching brand design that authentically represents Joanne's brand and allowing her to showcase her superpowers to her target audience through her shiny new brand design.