Discover your unique brand identity with clarity and confidence!​ 

A step-by-step guide for independent business owners and their teams to help you define what your brand stands for, how it connects with your audience, and why it matters.

​You know have a great product or service, but figuring out what your brand actually looks and sounds like? That can feel overwhelming.

​

That’s where this guide comes in.​ Inside, you'll find a thoughtfully structured blueprint to help you:
✔ Define your brand’s purpose, values and personality
✔ Understand what makes your brand different
✔ Start shaping messaging and visuals that feel right for you
✔ Build confidence in how you show up and speak to your audience

​

Hi, I’m Karen - a brand designer on a mission to help indie business owners fall in love with their brand and share it with the world.

Whether you’re just starting out or refreshing what you already have, this free guide will help you look at your brand in a whole new way, and give you the clarity to move forward with purpose!