Ophelia was a side project I worked on to showcase my design skills for a high-end brand. The brief was to design a brand identity for Ophelia - a new luxury jewellery brand. I drew inspiration from the Greek origins of the name, conveyed through use of the Greek 'macron' accent over the letter O, and balanced this with the dropping of the stroke on the letter A. The overall design look is contemporary, with elegant design features, colour palette and imagery creating the luxurious feel and stand out for the brand.