I created this brand for my portfolio as a graphic design student. Unpressed is a vintage sustainable denim brand, targeted to 20-30 year olds. The brand name was inspired from the dictionary definition 'unironed' and 'not shaped or obtained by pressing or pressure'; i.e. refusing to conform. The logo design is a play on this idea, with the addition of an antique style iron as an ironic twist. The simplicity of the typeface and colour palette achieves a stand-out design that can be adapted across all of the features of this hip denim brand.